# Naomi Simson > Auto-generated via LLMS Generator: https://llmstxtfile.org ## Key Links - [Naomi Simson](https://www.naomisimson.com): Official site of Naomi Simson. Get expert business advice from the RedBalloon founder & Shark Tank investor on leadership, startups & growth. Read the blog & listen to the podcast. - [Strategis - Webflow Ecommerce website template](https://www.naomisimson.com/checkout): Strategis is a premium Webflow template designed for consulting firms, tech startups, and strategy-driven businesses. Perfect for financial advisors, growth consultants, and B2B service providers looking to establish a sophisticated, credible, and modern online presence. - [Strategis - Webflow Ecommerce website template](https://www.naomisimson.com/paypal-checkout): Strategis is a premium Webflow template designed for consulting firms, tech startups, and strategy-driven businesses. Perfect for financial advisors, growth consultants, and B2B service providers looking to establish a sophisticated, credible, and modern online presence. - [Strategis - Webflow Ecommerce website template](https://www.naomisimson.com/order-confirmation): Strategis is a premium Webflow template designed for consulting firms, tech startups, and strategy-driven businesses. Perfect for financial advisors, growth consultants, and B2B service providers looking to establish a sophisticated, credible, and modern online presence. - [Get in Touch](https://www.naomisimson.com/contact) - [A Founder's Blog](https://www.naomisimson.com/blog) - [Australian entrepreneur, founder of RedBalloon, Shark Tank Australia investor, and business leader.](https://www.naomisimson.com/about): Australian entrepreneur, founder of RedBalloon, Shark Tank Australia investor, and seasoned business influencer. I am a Governor of the Cerebral Palsy Alliance, and a director of the University of Melbourne Faculty of Business and Economics, and on the Advisory Board of UTS. - [Shark Tank Australia](https://www.naomisimson.com/shark-tank-australia): As an investor and a long-time advocate for Australian business, it is an absolute privilege to have a front-row seat. Get ready to witness a masterclass in modern entrepreneurship. The future is being built right here, and it is truly exciting to be a part of it. - [Keynote Speaker](https://www.naomisimson.com/keynote-speaker): Keynote Speaker: I urge audiences to play a bigger game. My personal motto is “If it is meant to be, it is up to me”. And if there’s one thing I leave my audience feeling, it’s focussed with a sense of possibility”. - [Podcast](https://www.naomisimson.com/podcast): Business owners ask me the questions and we have a vivid and rich conversation about business success. It can be a long road full of twists and turns. Each Monday a new episode arrives, and I follow up with a bit extra and resources for more value. - [Naomi Simson Art](https://www.naomisimson.com/naomi-simson-art): I’m deeply curious and love paint, colour and texture. My art is all inspired by the richness of what I see around me, the light, movement and energy of my surroundings. - [Search results](https://www.naomisimson.com/search) - [Terms & Conditions](https://www.naomisimson.com/utility/terms): Strategis is a premium Webflow template designed for consulting firms, tech startups, and strategy-driven businesses. Perfect for financial advisors, growth consultants, and B2B service providers looking to establish a sophisticated, credible, and modern online presence. - [Foundation](https://www.naomisimson.com/product/foundation): Strategis is a premium Webflow template designed for consulting firms, tech startups, and strategy-driven businesses. Perfect for financial advisors, growth consultants, and B2B service providers looking to establish a sophisticated, credible, and modern online presence. - [Foundation](https://www.naomisimson.com/product/growth): Strategis is a premium Webflow template designed for consulting firms, tech startups, and strategy-driven businesses. Perfect for financial advisors, growth consultants, and B2B service providers looking to establish a sophisticated, credible, and modern online presence. - [Flexible Pricing for High-Impact Engagements](https://www.naomisimson.com/category/plan): Strategis is a premium Webflow template designed for consulting firms, tech startups, and strategy-driven businesses. Perfect for financial advisors, growth consultants, and B2B service providers looking to establish a sophisticated, credible, and modern online presence. - [20 Team Building Activities](https://www.naomisimson.com/blog/20-team-building-activities): This is my founder's playbook: 20 powerful team building activities, categorized by the specific business outcome they help you achieve. This is not about forced fun; it is about strategic investment, your people. - [A CEO guide to Longevity](https://www.naomisimson.com/blog/a-ceo-guide-to-longevity): This line of thinking has been at the forefront of my mind for years, but it was recently supercharged by a book I simply could not put down. It’s called the Longevity Guidebook, and it’s written by a man I deeply admire, Dr. Peter H. Diamandis. - [AI is for Tasks, People are for Relationships](https://www.naomisimson.com/blog/ai-is-for-tasks-people-are-for-relationships): Braze Keynote: Satisfied customers leave. It’s a harsh truth. They might be happy with the transaction, but they have no real loyalty. - [AI Mental Health](https://www.naomisimson.com/blog/ai-mental-health): The idea of "AI mental health" can sound cold, clinical, and even a little dystopian. But I want you to reframe that. I believe that AI is emerging as one of the most powerful, accessible, and destigmatising tools we have to begin the crucial work of tending to our own mental wellbeing. - [Angel Investors in Australia](https://www.naomisimson.com/blog/angel-investors-in-australia): Angel Investors in Australia: This is the single most important truth. I have seen hundreds of pitches. I can tell you that I have never once invested in a brilliant idea attached to a mediocre founder. But I have, on multiple occasions, invested in a brilliant founder with a mediocre idea. - [Business Growth Hacks](https://www.naomisimson.com/blog/business-growth-hacks): What are you doing today to create growth for your business? - [Business Growth using AI Tools](https://www.naomisimson.com/blog/business-growth-using-ai-tools): When you think about ‘where should I start?’ consider what is the one bottleneck in your business that if you solved it – life would become easier. - [Business Keynote Speakers](https://www.naomisimson.com/blog/business-keynote-speakers): To being the professional business keynote speaker on the stage entrusted with that investment—I have developed a rigorous framework for making this critical decision. I have seen, up close, what separates a forgettable speech from a truly transformative business intervention. - [Business Loans for Startup Companies](https://www.naomisimson.com/blog/business-loans-for-startup-companies): This is the startup capital conundrum. It is the great chasm that separates a brilliant dream from a thriving business. And the question of how to bridge that chasm is one of the most consequential, and most anxiety-inducing, that an entrepreneur will ever ask. - [Business Valuation Calculator](https://www.naomisimson.com/blog/business-valuation-calculator): Business Valuation: There is a number that every single entrepreneur, at some point in their journey, will become obsessed with. It’s a number that can define a negotiation, shape a legacy, and transform a lifetime of work into tangible financial freedom. - [Business With Purpose](https://www.naomisimson.com/blog/business-with-purpose): What does it really mean to be a "business with purpose"? It has become a buzzword, often slapped onto a marketing campaign like a fresh coat of paint. But true purpose is not paint. It is the very architecture of your business. It is the load-bearing walls, the foundation, and the North Star in your sky. - [Corporate Gift Vouchers](https://www.naomisimson.com/blog/corporate-gift-vouchers): I will show you why a simple Corporate Gift Voucher from RedBalloon is not an "easy way out," but is, in fact, the most strategic, personal, and impactful gift you can give. - [Corporate Social Responsibility Benefits](https://www.naomisimson.com/blog/corporate-social-responsibility-benefits): I want to take you on a journey to redefine CSR. We will explore its true meaning, uncover its tangible, hard-nosed business benefits, and lay out a practical framework for building a business that is not just profitable, but powerful. - [Creativity is King](https://www.naomisimson.com/blog/creativity-is-king): Have you ever noticed that your best ideas rarely come when you're staring intensely at your computer screen? They pop into your head in the shower, on a long drive, or just as you're drifting off to sleep. There's a scientific reason for that. - [Customer Feedback](https://www.naomisimson.com/blog/customer-feedback): After more than two decades of building RedBalloon, a business whose very existence depends on the happiness of its customers, I have learned a profound and sometimes painful lesson: your customer feedback, in its entirety—the good, the bad, and the brilliant—is the single most valuable asset you will ever own. - [Employee Recognition Programs](https://www.naomisimson.com/blog/employee-recognition-programs): Employee Recognition Programs in Australia... In the end, your employee recognition program is so much more than a "nice-to-have" HR initiative. It is the circulatory system of your company culture. - [Entrepreneur in Residence Program for Schools](https://www.naomisimson.com/blog/entrepreneur-in-residence-program-for-schools): Are entrepreneurs born or created? - [Experience OZ joins The Big Red Group](https://www.naomisimson.com/blog/experience-oz-joins-the-big-red-group): Even the best plans fall flat without clear ownership, tools, and follow-through—here’s how we solve for that - [Famous Keynote Speakers](https://www.naomisimson.com/blog/famous-keynote-speakers): Famous Keynote Speakers: Naomi Simson, Mark Bouris, Tiffany Bova, Holly Ransom, Deborah Hutton, Ash Barty. A great speaker is a master storyteller. They don't just present data; they wrap that data in the context of real, human experience. - [Four Truths About Wellbeing and Creativity](https://www.naomisimson.com/blog/four-truths-about-wellbeing-and-creativity): The most game-changing small business life lesson I've ever learned is that creativity is not a product of hustle. It's a direct outcome of your wellbeing. - [Growth Funding for entrepreneurs](https://www.naomisimson.com/blog/growth-funding-for-entrepreneurs): There’s a moment in the journey of every successful small business that I absolutely live for. It’s the point where the frantic energy of survival gives way to the focused ambition of growth. - [How the cash flows’ will determine how you grow](https://www.naomisimson.com/blog/how-the-cash-flows-will-determine-how-you-grow): Learn how to choose and implement systems that serve growth—without slowing your team down - [How to Forge Strategic Partnerships](https://www.naomisimson.com/blog/how-to-forge-strategic-partnerships): Before you can build great partnerships, you must fundamentally change the way you see your market. The traditional business mindset is one of a battlefield. It’s a zero-sum game of competitors and customers, of winning and losing, of taking market share from someone else. - [How to Pitch a Business](https://www.naomisimson.com/blog/how-to-pitch-a-business): After listening to hundreds upon hundreds of pitches, both in the Tank and in boardrooms across my entire career, you begin to see the patterns. - [How to Scale a Business](https://www.naomisimson.com/blog/how-to-scale-a-business): I have lived this paradox. I have felt the exhilarating G-force of RedBalloon's growth and the gut-wrenching moments when our systems broke under the strain. I have sat in the Shark Tank and watched founders with fast-growing businesses who were on the verge of collapsing under the weight of their own success. - [How to Start a Podcast](https://www.naomisimson.com/blog/how-to-start-a-podcast): How To Start a Podcast? Before you even think about a microphone or a name for your show, you must answer two fundamental, non-negotiable questions. - [How To Turn a Business Idea Into a Reality](https://www.naomisimson.com/blog/how-to-turn-a-business-idea-into-a-reality): How do you cross that chasm? How do you take that spark and nurture it into a roaring fire? In short, how do you turn a business idea into reality? - [I am a survivor the experience](https://www.naomisimson.com/blog/i-am-a-survivor-the-experience): People ask me what it was like. I can tell you about the gnawing hunger that becomes a constant companion. I can describe the bone-deep cold that seeps into you at night, a damp chill that no fire can fully vanquish. - [Influencing Others At Work](https://www.naomisimson.com/blog/influencing-others-at-work): I am here to tell you that this approach is a trap. It will cap your growth, burn out your team, and exhaust you in the process. True leadership, the kind that builds iconic small businesses, is not about authority. It’s about influence. - [Is University Worth It](https://www.naomisimson.com/blog/is-university-worth-it): It’s the unwritten degree in resilience. The masterclass in managing your own mind. The PhD in not just surviving the pressure, but thriving within it.It's the ongoing, gruelling, and profoundly important study of small business wellbeing. - [Leadership Skills for Managers](https://www.naomisimson.com/blog/leadership-skills-for-managers): I want to give you my definitive, practical guide for any new manager, or any leader who is responsible for developing them. We are going to go beyond the management theory and into the real, human skills that make a great leader. - [Learn to Fly](https://www.naomisimson.com/blog/learn-to-fly): It’s one thing to be the "experience lady," and another thing entirely to be the one strapping into the pilot’s seat. A little trepidation set in. But I’ve always believed that the best things in life are waiting just on the other side of our comfort zone. - [Letting an Employee Go](https://www.naomisimson.com/blog/letting-an-employee-go): In my four decades in business, I have had to have this conversation more times than I care to remember. And I can tell you, it never gets easy. It shouldn't. The moment it becomes easy is the moment you have lost a piece of your humanity as a leader. To hold someone's livelihood in your hands is a heavy and sacred responsibility. - [Mental Health Month](https://www.naomisimson.com/blog/mental-health-month): Mental Health Month, held here in Australia every October, is so much more than just another awareness campaign. It is a critical, national call to action. It is a permission slip for us, as leaders, to stop, to take a breath, and to have a brutally honest conversation—first with ourselves, and then with our teams. It is a strategic imperative to reassess our most important balance sheet: our own wellbeing. - [Motivational Speakers](https://www.naomisimson.com/blog/motivational-speakers): Motivational Speakers: The world is full of people who are brilliant orators and captivating performers. They have slick presentations, perfect comedic timing, and heart-wrenching stories that are polished to a mirror shine. - [Motivational Speakers in Australia](https://www.naomisimson.com/blog/motivational-speakers-in-australia): Hiring motivational speakers in Australia is not an easy decision. Hiring a great keynote speaker is not about filling a slot on your agenda. It is not about entertainment. It is one of the most powerful strategic investments you can make in your people, your culture, and your business's future. - [Professional Employee Awards](https://www.naomisimson.com/blog/professional-employee-awards): Professional employee awards are not just about rewarding past performance; they are about broadcasting a powerful message to your entire organisation about what you value for the future. - [Resilience Meaning](https://www.naomisimson.com/blog/resilience-meaning): I believe that for many of us, the common understanding of resilience is fundamentally flawed. We often picture it as a kind of brute force, an unfeeling toughness, like a granite boulder being pounded relentlessly by the ocean waves. - [Small Business Life Lessons](https://www.naomisimson.com/blog/small-business-life-lessons): I have lived in that state of perpetual pushing for years. It's a place of high adrenaline and even higher anxiety. A few years ago, I found myself standing on a dark beach at Mon Repos, near Bundaberg, and had an experience that completely rewired my understanding of effort, patience, and success. - [Small Business Partnerships](https://www.naomisimson.com/blog/small-business-partnerships): In today's hyper-competitive landscape, the idea of the lone wolf entrepreneur is a romantic but outdated notion. The truth is, we are stronger together. - [Sustainable Success and Wellbeing](https://www.naomisimson.com/blog/sustainable-success-and-wellbeing): Burnout is not a necessary ingredient for success. It is the very thing that will prevent you from ever achieving it in a sustainable, meaningful way. - [The Most Important KPI](https://www.naomisimson.com/blog/the-most-important-kpi): In that moment, none of the "important" work I was doing felt important at all. It felt hollow. I was so busy doing business that I was missing out on being human. I was so focused on building a life for my family that I was forgetting to live my life with them. - [The New Leadership Playbook](https://www.naomisimson.com/blog/the-new-leadership-playbook): This is a call to action for every small business leader who feels the tension between the old way and the new. It's time to throw out the outdated rulebook and embrace a style of leadership that doesn't just navigate change but uses it as a catalyst for unprecedented growth and loyalty. - [The Question That Changes Everything](https://www.naomisimson.com/blog/the-question-that-changes-everything): I'll never forget the day my son, then just a young boy, looked up at me with wide, serious eyes and asked, "Mum, what's the meaning of life?" - [The ROI of doing nothing](https://www.naomisimson.com/blog/the-roi-of-doing-nothing): What was the real ROI of this day? On paper, it was a "day off," a cost in the time-is-money ledger of a founder. But the true return is so much deeper, and so much more valuable. - [The Search of Meaning in Small Business](https://www.naomisimson.com/blog/the-search-of-meaning-in-small-business): This is one of the most profound small business life lessons any founder can learn. It’s the slow dawning that there is a vast, life-altering difference between a full day and a fulfilled life. Our businesses give us the most incredible platform to make a difference, but only if we lift our heads from the endless to-do list and consciously decide what our contribution will be. - [The Sliding Door Moment](https://www.naomisimson.com/blog/the-sliding-door-moment): We love to talk about business strategy, marketing funnels, and profit margins. But none of that matters if the most critical asset in your business—YOU—is running on empty. This is your guide to reframing small business wellbeing not as a luxury, but as your most powerful competitive advantage. - [The Two Portraits](https://www.naomisimson.com/blog/the-two-portraits): I want you to think about the last truly tough week you had in your business. You know the one. The week where a big client was late to pay, a key employee was off sick, a shipment was delayed, and you were staring at your computer screen at 10 pm, running on caffeine and pure grit, wondering if you were completely mad for ever starting this journey. - [The Unfiltered Truth](https://www.naomisimson.com/blog/the-unfiltered-truth): Every month, the team sends a deep-dive into the feedback for RedBalloon to all directors and executives.. It’s a non-negotiable ritual. - [Things to do in Queenstown](https://www.naomisimson.com/blog/things-to-do-in-queenstown): Queenstown is not just a holiday destination; it is a pilgrimage for the soul of an entrepreneur. It is a place that challenges you, inspires you, and ultimately, recharges you in a way that a week lying on a beach never could. - [Transformational Leadership](https://www.naomisimson.com/blog/transformational-leadership): The term "transformational leadership" can sound academic and lofty, but it is the most practical, powerful, and necessary style of leadership for our rapidly changing world. It is the ability to not just manage a team, but to mobilise a community around a shared purpose, inspiring them to achieve more than they ever thought possible. - [What is Personal Branding](https://www.naomisimson.com/blog/what-is-personal-branding): Your personal brand is not what you say you are. It is the sum total of what you do. It is the consistent, lived-in, and hard-earned reality of your reputation. - [What you learn from a turtle](https://www.naomisimson.com/blog/what-you-learn-from-a-turtle): In the world of startups, we celebrate the "overnight success." But that's a dangerous myth. Every business that looks like an overnight success has a long, hidden story of hard yakka, quiet moments of doubt, and slow, incremental progress. - [Why the Future of Australian Business Depends on Rural Leadership](https://www.naomisimson.com/blog/why-the-future-of-australian-business-depends-on-rural-leadership): This is a story that repeats itself in thousands of towns and communities across our nation. The story of small business leadership that is often unseen, uncelebrated, but is the absolute bedrock of our national character and economy. - [Winning in the Age of AI Overviews](https://www.naomisimson.com/blog/winning-in-the-age-of-ai-overviews): Winning in the Age of AI Overviews: The headlines are dramatic. The whispers in marketing meetings are anxious. "SEO is dead!" "Google is going to keep all the traffic for itself!" "Why bother creating content if an AI is just going to summarise it?" - [From Operational Chaos to Scalable Growth](https://www.naomisimson.com/case-study/orbitronix): Strategis is a premium Webflow template designed for consulting firms, tech startups, and strategy-driven businesses. Perfect for financial advisors, growth consultants, and B2B service providers looking to establish a sophisticated, credible, and modern online presence. - [Shark Tank Australia Season 4](https://www.naomisimson.com/shark-tank/shark-tank-australia-season-four): Shark Tank Australia Season Four: This season feels different. It feels like a tipping point. The conversations in the Tank are more sophisticated, the business models are more complex, and the sense of ambition is simply off the charts. - [Shark Tank Australia Season 1](https://www.naomisimson.com/shark-tank/shark-tank-australia-season-one): Shark Tank Australia Season One: This isn't just another television show. For me, it’s a celebration of the Australian spirit of innovation. - [Shark Tank Australia Season 3](https://www.naomisimson.com/shark-tank/shark-tank-australia-season-three): Shark Tank Australia Season Three: The entrepreneurs stepping into the Tank this year have profound stories. They are driven by purpose, shaped by experience, and have an unwavering belief in the "why" behind their business. - [Shark Tank Australia Season 2](https://www.naomisimson.com/shark-tank/shark-tank-australia-season-two): Shark Tank Australia Season Two: The energy was electric, and it confirmed what I’ve always believed: the entrepreneurial spirit in this country is unstoppable. - [10,000 steps in heels](https://www.naomisimson.com/podcast/10000-steps-in-heels): Ginger Rogers, dance partner of Fred Astair, famously said ‘I did it backwards and in heels’ Louise has designed a fabulous shoe for women on their feet – a lot. - [40,000 watches and counting](https://www.naomisimson.com/podcast/40000-watches-and-counting): This second-generation family manufacturer based in Brisbane produces 40,000 watches a year. Grant has worked for 26 years in the business and is seeking to understand growth opportunities. - [50 ways to be successful](https://www.naomisimson.com/podcast/50-ways-to-be-successful): Sam and Lucy want businesspeople to plan differently (Plan.D). They are encouraging people to think outside the box. I love their product, the research, design, and creativity of this planning tool is world class - [Age is no barrier when starting a business](https://www.naomisimson.com/podcast/age-is-not-barrier-when-starting-a-business): In this episode of Handpicked we talk to Harry Sanders who is the Director and Founder of StudioHawk. StudioHawk | Award-winning Specialist SEO Agency - [Am I growing too fast?](https://www.naomisimson.com/podcast/am-i-growing-too-fast): Growing a team as a startup can be difficult - where do you find talent I offer some suggestions on how to attract like minded people. We discuss how to find funds for captial infrustructure. - [Beyond the personal brand](https://www.naomisimson.com/podcast/beyond-the-personal-brand): Building brands in service businesses can be a challenge - but when you get it right then you will be speaking with the right people at the right time - and it can become very cost effective. - [Building authority](https://www.naomisimson.com/podcast/building-authority): Great conversation on where and how tocreate authority How to look at your business model to create more consistent revenue and also how to align your social contribution to your purpose statement. - [Do best friends make good business partners?](https://www.naomisimson.com/podcast/do-best-friends-make-good-business-partners): Cat is driven by a deep sense of purpose to help businesses trace their carbon footprint. She has significant early traction and a team of seven. - [Do I need to be an expert?](https://www.naomisimson.com/podcast/do-i-need-to-be-an-expert): Vegepod has flourished in recent times as people are spending more time at home – and gardening is increasingly popular. The founders have come a long way since I met them in season two of Shark Tank. - [Do you have a growth mindset?](https://www.naomisimson.com/podcast/do-you-have-a-growth-mindset): Shark Tank season 4 the last investment of the series and co-founder Moe joins me with questions about design, technology and customer experience. - [Employee Recognition Reset](https://www.naomisimson.com/podcast/employee-recognition-reset): The numbers tell a sobering story. While 90% of HR professionals say effective recognition programmes improve business results, there's a massive execution gap. Only 31% of organisations rate their programme effectiveness as "high," despite 91% having programmes in place. - [From chaos to calm](https://www.naomisimson.com/podcast/from-chaos-to-calm): This is much more than a life style business, Bethany has a clear sense of purpose, is getting great traction and now she is set to fly, however she needs to make it work for her. - [From Paintbrush to Platform](https://www.naomisimson.com/podcast/from-paintbrush-to-platform): When an artist who paints live murals asks a business veteran how to scale without losing the magic, the answers apply to every sole trader wondering how to grow beyond just selling their time. - [From Startup Stumbles to Scaling Success](https://www.naomisimson.com/podcast/from-startup-stumbles-to-scaling-success): In this episode of Handpicked, I sat down with Adriana Brusi, whose journey from bringing global speakers like Richard Branson to Australia to founding CrowdsNow offers fascinating insights into what actually works in business—and what doesn't. - [Funding growth without giving up equity](https://www.naomisimson.com/podcast/funding-growth-without-giving-up-equity): Ahmed has been in business for a decade and it turns over $20m, in that time he has raised close to $30m in venture capital but knew there must be a better way to access growth capital. - [How do I put up my prices?](https://www.naomisimson.com/podcast/how-do-i-put-up-my-prices): With a successful and growing business on the Gold Coast Melissa is challenged by increasing costs and how she can look at changing her prices. - [How much should I tell my team about the finances of the business?](https://www.naomisimson.com/podcast/how-much-should-i-tell-my-team-about-the-finances-of-the-business): Sally Obermeder (TV personality) is the co-founder of SWIISH.com together with her sister they have grown their business to a material size. - [How to Build a Brand](https://www.naomisimson.com/podcast/how-to-build-a-brand): Saxon Phipps Co-Founder Year 13 reflects on its growth but asks “What’s the best way to start a business?”, “How do you weed out the ‘sharks’ and find advisors and investors who will help you build the brand?” - [How to build from 1600% growth](https://www.naomisimson.com/podcast/how-to-build-from-1600-growth): Craig and Sarah have worked in oncology for many years and saw how hard it often is for patients to find accommodation near their medical practitioners. - [How To Exit a Business](https://www.naomisimson.com/podcast/how-to-exit-a-business): How To Exit a Business? Of all the questions I’ve been asked over my career, this is the one that carries the most emotional weight. - [How to Get People to Trial](https://www.naomisimson.com/podcast/how-to-get-people-to-trial): Matt has one of the most compelling customer promises that I have heard. We have a great conversation about growth, finding more customers, competing against faceless online portals and building an entry level product. - [How to go from zero to hero](https://www.naomisimson.com/podcast/how-to-go-from-zero-to-hero): In this episode a give a reality check to this pre-revenue founder. I think it is important to ask challenging questions, to hold up the mirror but also to offer some alternatives. - [How to grow when you can't travel](https://www.naomisimson.com/podcast/how-to-grow-when-you-cant-travel): In this episode Naomi talks with Jacqui who wants to know how to grow her business when she can't actually travel. - [How to stand out](https://www.naomisimson.com/podcast/how-to-stand-out): Anthony has a great looking coffee brand primarily pitched to millenials, he wants to know how to stand out in the competitive digital landscape. And I provide some different ideas that would be very cost effective.