Choose Growth
Having worked with many business owners over many years, I’ve found there’s a key differentiator between achieving incremental versus exponential growth. True business growth requires a mindset shift and a simple question –
What are you doing today to create growth for your business?
I’m so pleased to announce my Choose Growth program, to bring fresh and creative content to business owners looking to scale. As part of the Choose Growth approach, we will explore key growth challenges facing businesses, including: :
- How to build a customer-obsessed culture
- How to achieve cash flow confidence
- How to develop your leadership team
- How to grow & retain top talent
Most business owners I work with are always looking for ways to acquire additional customers, whilst keeping the ones they have. In this series, I share my thoughts on the importance of customer obsession, including how to stay focussed and agile to meet changing customer needs whilst keeping an eye on ‘profitable growth’.
That being said, not all customers are equal. Business owners must learn to target customers that can be turned into advocates, as well as return customers who deliver incredible value, creating profitable growth.
As we move into the digital age and beyond, helping business owners master a growth-mindset is now crucial to remain viable…It’s easy for business owners to get lost in the grind of operations, logistics and a never ending inbox. This series will provide actionable insights and advice to ensure your business remains focused on growth.
Frequently Asked Questions (FAQs) on Business Growth Hacks
What is a "growth hack" in business?
A "growth hack" is not a magic bullet, but a creative, low-cost, and data-driven strategy specifically designed to acquire and retain a large number of users or customers in a short time. It's a mindset of rapid experimentation across marketing, sales, and product development to find the most scalable and efficient ways to grow a business.
How is growth hacking different from traditional marketing?
The key difference lies in the focus and methodology. Traditional marketing often relies on established channels and bigger budgets. Growth hacking, however, is laser-focused on growth as its single metric for success, using rapid, data-driven experiments across the entire customer journey to find what works, often with a much smaller budget.
What is a classic example of a business growth hack?
A classic example is Dropbox's early referral program. Instead of spending heavily on advertising, they offered existing users extra free storage space for referring a new customer. This turned their user base into a powerful, viral marketing engine, leading to explosive and highly cost-effective growth.
Is growth hacking only suitable for tech startups?
While it originated in the tech startup world, the growth hacking mindset can be applied to any business, regardless of size or industry. Any company can adopt its principles of data-driven decision-making and rapid experimentation to test new marketing channels, improve customer retention, or optimize their sales funnel more efficiently.
What is the most important skill for a successful growth hacker?
The most important skill is a powerful combination of creativity and analytical thinking. A successful growth hacker must be creative enough to generate novel ideas and hypotheses, but also analytical enough to design a valid experiment, rigorously measure the results, and make unbiased, data-informed decisions about what to do next.
