Marketing

From climate tech and AI to biotech and the future of commerce, we witnessed a stunning showcase of the depth of creativity and ambition that is bubbling just beneath the surface of our economy. These were not just ideas; they were well-researched, passionately-driven, and incredibly bold ventures poised to make a real impact on the world.

After more than two decades of building RedBalloon, a business whose very existence depends on the happiness of its customers, I have learned a profound and sometimes painful lesson: your customer feedback, in its entirety—the good, the bad, and the brilliant—is the single most valuable asset you will ever own.

Every month, the team sends a deep-dive into the feedback for RedBalloon to all directors and executives.. It’s a non-negotiable ritual.

Winning in the Age of AI Overviews: The headlines are dramatic. The whispers in marketing meetings are anxious. "SEO is dead!" "Google is going to keep all the traffic for itself!" "Why bother creating content if an AI is just going to summarise it?"

How To Start a Podcast? Before you even think about a microphone or a name for your show, you must answer two fundamental, non-negotiable questions.

When you think about ‘where should I start?’ consider what is the one bottleneck in your business that if you solved it – life would become easier.